Are you familiar with kickstarter.com? If you aren’t, it is the world’s largest funding platform for creative projects. In short, someone with a creative goal in mind (opening a restaurant, writing a book, designing a new product, filming a movie, etc) can create a Kickstarter campaign and request funding from people all around the world.
So who cares? Me. And hopefully you too. At the least, I’ve been a Kickstarter fan for almost a year now and have contributed some minor amounts to various projects (the minimum donation on the site is $1). In each project, the creator develops a funding campaign of 1 to 60 days and determines the amount of funds needed. The catch is that you have to raise all the funds in the designated time frame or you get ZERO. If the project doesn’t fully fund, anyone who has made a donation will have that amount returned to their credit/debit card. Pretty cool concept, huh?
I’m sure it isn’t a huge leap for you to figure out by this third paragraph that we spent the majority of our weekend working on Peggy Jean’s Kickstarter campaign. I’ll keep the details to the minimum, but our goal is to submit it to Kickstarter tomorrow for approval. This typically takes two to three business days and then it goes live. Here is the catch to Kickstarter…it merely hosts the funding campaign, it is up to the creator to develop the moment to the campaign. When the campaign goes live, look for the information to come at you in every way. Trust me when I say I will be completely without shame for the next 30 days.
As part of the project, the creator must make a short video about their project. Suffice it to say, while mom and I would be EXCELLENT reality television candidates (Andy Cohen if you are reading this, call me!), informational video stars, we are not. It took about 73 takes and I’m still unaware of the results. My husband is editing it right now and I’m making him wear headphones so I don’t have to hear myself speaking. I could stand up in front of 1,000 strangers and re-enact that entire video, but what is it about sharing it with every single Facebook friend and email contact that I have and I suddenly I seize up? The moral of this story is that I believe so strongly in our plans for Peggy Jean’s, I am willing to blast a video of myself standing in front of a bucket of flour ACROSS THE INTERNET. And if I believe that strongly, then you should as well.
In the meantime, I’ll be booking a hair color appointment and buying some Spanx in case Bravo calls.